If you’ve been online, and more specifically on Tumblr, over the weekend of November 18-20, you’ve definitely heard about it Goncharov (1973). Widely regarded as one of Martin Scorsese‘s lost masterpiece of mafia cinema, was released in 1973 but suppressed in the States for various reasons. Alternatively, it was never released. Or, in another timeline, Goncharov multiple awards and is already in the collection of criteria. Everyone agrees that this is all true.
With full sincerity Goncharov (1973) is (if you haven’t guessed it already) a completely made up movie. What happened on Tumblr over the course of just a few days is nothing short of an exquisite corpse of collective unreality triggered by a Tumblr user’s fake movie poster beelzeebub, based on a photo of a fake merchandise boot. Beelzeebub, a full-time artist living in the Czech Republic, spoke to io9 on the phone last night and said the response has been “wonderful but very overwhelming”.
Although the original post by user truffle mushroom is two years old after Beelzeebubs died on 18 Goncharov (1973) and began to engage in mass myth-making. Within days, there was huge fandom for the film, which had an ever-growing cast, multiple storylines that many users generally agree with, gifsets, fanart, universal themes and visuals, and even pseudo-essays by fictional academics published in unreal magazines. The easiest way to find out what’s going on is to explore them #goncharov tag on tumblr.
The energy, mass, and sheer enthusiasm with which Tumblr wholeheartedly embraced this “lost Scorsese film” is an inspirational example of collective storytelling and spontaneous fandom generation inspired by the community itself. Essentially, Goncharov (1973) is not a movie but a game. And only Tumblr knows the rules, because the rules of Goncharov (1973) are the rules of Tumblr itself.
what is Goncharov (1973) around?
The specifics of the plot of Goncharov (1973) are, as expected, mercury-containing. Most would agree Goncharov (1973) is the story of a group of Russian gangsters living in Naples. What is absolutely true is that Goncharov (1973) Stars Robert de Niro as Lo Straniero/Goncharov, Harvey Keitel as Andrey (or Andrei) “The Banker” Daddano, and Cybill Shepherd as Katya Michailov. Al Pacino also stars as Mario Ambrosini and Gene Hackman is Joseph “Ice Pick Joe” Morelli.
These characters were all created by Beelzeebub, who illustrated and named them and who also clarified (on the poster) that the film was written by Matteo JWHJ 0715 and directed by Martin Scorsese. These are the only truths of Goncharov (1973), but even then people like to imagine that Matteo directed JWHJ 0715 and not Martin Scorsese, but that’s a fandom issue. The truth is right on the poster! There is also a second female lead, Sofia, played by Sophia Loren, although she was added to the Fanon after the poster was produced. According to Beelzeebub, “What makes this fandom unique is that there is no canon other than the characters’ names. People can do what they want.”
Beelzeebub were inspired to design the characters and poster because they thought it would be something that “maybe 10 of my mutuals would like”. They have created fake movie posters before, so the fact that this was a movie based on fake merchandise (commonly considered a computer generated misprint of the movie Gomorrah) “just struck me as odd.” Beelzeebub is, of course, a huge Scorsese fan, and while they’re “shocked” by the reaction, they say they’re having a lot of fun watching it all.
Fandom seems to agree that Goncharov is some sort of Russian gangster who came to Naples with his wife Katya. There’s a lot of killing. Goncharov and Andrey (and sometimes Goncharov and Mario as well) have a latent homoerotic tension that stems from their fear of time and heritage. Katya and Sofia do their best to stay under the radar and also explore their own personalities, while simultaneously grappling with many metaphors of forbidden fruit and the idea of women as the authors of sin. You can see that Scorsese’s own work played into these ideas. Much of this is up for debate.
how do you play Goncharov (1973)?
The game is easy to understand. You role-play someone who saw it Goncharov (1973), Scorsese’s lost masterpiece, and you post about it on Tumblr. You can post by adding to the film’s visual lexicon, e.g. B. Create fanart, gifsets or even threads about it costume design. You can participate in direct film development/scene creation; An example is powerbottombrucespringsteenShort message from :
“When Katya said, ‘Of course we’re in love. That’s why I tried to shoot you.” And Goncharov said: “If we were really in love, you wouldn’t have missed it.” 😵💫😵💫😵💫.”
Which then spurned and culminated in cascading reactions and world-building Stardust SwordAnswer from ;
“This and then when Andrey kills Goncharov at the end… Andrey didn’t miss it.”
You can play too Goncharov (1973) by posting memes, applying common formats to the film, and increasing the community understanding of reactions to the film mimicking a fandom. This is a crossover move that usually requires both visual additions and set building. The OT3 post by hannycat922 is a great example of this.
In addition, you can play by posting meta-answers about the movie that move Goncharov out into the real world and solidifies it in a kind of eerie valley of unreality. So you can play by posting bits like my own Goncharov Post — which simply read, “I don’t have time to obsess over Goncharov again, really don’t, I saw it in college 10 years ago, and I got mentally ill for three semesters” — but also fake letterboxd reviews, newspaper clippingsand excerpts from pseudo-scientific papers and essays.
People like it here Miracle Smith and Sons write posts that start with “Chapter. 5.2: A Roman Soldier or a Dane? Goncharov (1973) and the postmodern framework’ and end with ‘—Francine Rubek, Violent Pleasures, Violent Ends: On Strange Readings of Male Tragedy (2003, Oxford University Press)” This is also where we get posts like clementine-kesh‘s letter, which begins with “Excerpt from Haunted by Narrative: Fiction at the End of the Early Internet Era, by H. Ma and T. O’Neill. Published in Journal of Digital Archeology, Issue 43, pp. 87-93, May 2094.” (Also, this postby loverboygf, made me laugh.)
It must be noted that this is the case already fanfiction from Goncharov (1973), where people rewrite a movie that was never made. More or less overnight, a fake movie poster inspired over 300 fanfictions. While the Archive of Our Own operates outside of Tumblr, the two communities are closely related. Posting on AO3 is another way to play the game seriously and consciously Goncharov (1973).
I’m sure there are other game modes; I can’t possibly catalog them all. But most posts seem to fit into one or more of these three categories. Regardless of taxonomy, all users play Goncharov (1973) Applying the widely accepted aesthetic and community of Tumblr culture in a way that is completely unique to the social media site. There are no rules beyond Tumblr’s unspoken rules, which are generally quite flexible to begin with.
Why do people care Goncharov (1973)?
Verily, there will be dissertations to be written on this whole Goncharov (1973) Phenomena, but there seem to be a few key reasons why this game is doing so well on Tumblr. The first is that Tumblr fostered a culture that loves inside jokes. When one user posted a tongue-in-cheek response to the fake boots that just said, “That idiot hasn’t seen Goncharov,” everyone agreed as part of the Tumblr culture, and as people continued to expand the myth of this fake movie, they added adding their favorite bits of fandom while also keeping their idioms tangled in the cultural folkways of Tumblr. After all, playfulness, enthusiasm, and fandom are core principles of Tumblr’s user base.
Another reason people clung to Goncharov (1973) is because Scorsese has a distinctive aesthetic, especially when it comes to mafia films, a vast body of work and a cast of actors he has worked with consistently. Except that it was fun Creating a fake Scorsese movie from the 70’s was too easy. Even if details have shifted across the website, the themes, ideas and pillars of Goncharov (1973) remained the same due to the established archetypes, motifs, and shared understanding of the genre that Tumblr users work in, as well as the user understanding of Scorsese’s own (real life) films.
Goncharov (1973) is also new, shiny, and ultimately an incredibly low-stakes fandom. It is not Yes, really real, so everyone’s right, and nobody really has a unilateral say in what’s true or not. It takes the subjectivity of interpretation and goes one step further by creating a subjective text, bypassing the media and going straight to critical analysis and community.
Gaslight, gatekeeper, Goncharov
Within Tumblr culture there is a deep sense of playfulness and absurdity. Creating an entire movie and its history within America’s cinematic production based on a single fanart made as a joke after a misprinted shoe advertisement for a movie went semi-viral two years ago should feel weirder than it is. But for Tumblr, it’s not just that bizarre Goncharov (1973) is a Tumblr native game that you can only play on Tumblr. It’s an expressive pinnacle of fandom…