Vita Coco is Shaking Up The Hamptons This Summer

NEW YORK, May 25, 2023 (GLOBE NEWSWIRE) — Leading coconut water brand

(NASDAQ: COCO) gives beachgoers another reason to head to the Hamptons this summer. New craft cocktails with Vita Coco are on the menu in popular hotspots throughout the summer

The Surf Lodge

,

Gurney’s Montauk Resort & Seawater Spa

,

Southampton Social Club

And

TT is Montauk

.

Starting Memorial Day weekend, guests can find a specialty cocktail made with premium spirits and quality ingredients, including Vita Coco, at every summer outing. Surf Lodge, along with other select bars in the Hamptons, serves the Coco Blanco, Vita Coco’s signature tropical cocktail that combines hydrating Vita Coco coconut water with tequila, agave, and lime. The Coco Blanco is available every Friday as a complimentary welcome drink for guests checking into Gurney’s Montauk Resort & Seawater Spa. Other menus offer cocktail variations with Vita Coco as the mixer. Vita Coco is also presented as a mixer option for VIP table service at selected bars.

“Vita Coco has always been known for its moisturizing and nutritional benefits. It’s often associated with smoothies, wellness and hydration, but hasn’t always been in demand as a cocktail shaker,” said Jane Prior, chief marketing officer of The Vita Coco Company. “We are thrilled to be collaborating with top destinations in the Hamptons to introduce Vita Coco as the key ingredient in a variety of summertime cocktails perfect for sipping on the beach. We can’t wait to see our cocktails in the hands of Hamptons visitors and residents throughout the summer and hope it inspires them to make their own coconut water-based cocktails at home, too.

Vita Coco won’t just be behind the bar in the Hamptons this summer. Guests at Surf Lodge and Gurney’s Montauk Resort & Seawater Spa will find Vita Coco in their rooms so they can recharge after a long night or fuel up before a day at the beach. In July, Vita Coco will be an official sponsor of The Surf Lodge’s Wellness Series, inviting celebrity trainers such as Isaac Boots, AARMY’s Akin Akman, Ericka Hunter and surf instructor Quincy Davis to lead invigorating workout classes for hotel guests.

To learn more about Vita Coco, visit

vitacoco.com

. You can also connect with Vita Coco

Twitter

,

Instagram

And

tick tock

.

ABOUT VITA COCO

Vita Coco is the leading coconut water beverage brand and is celebrated for bringing the benefits of coconut to the world. Trusted by informed consumers, health and wellness professionals, professional athletes and celebrities for its nutrient-dense hydration, the Vita Coco portfolio now includes Coconut Juice, Coconut Milk and Coconut Oil. Visit www.vitacoco.com for more information.

ABOUT THE VITA COCO COMPANY

Vita Coco Company, Inc. was co-founded in 2004 by Michael Kirban and Ira Liran. Pioneers in the functional beverage category, The Vita Coco Company’s brands include leading coconut water, Vita Coco; clean energy drink, Runa; sustainably improved water, Ever & Ever; and protein water, PWR LIFT. With their ability to harness the power of people and plants, and to balance purpose and profit, The Vita Coco Company has created a modern beverage platform designed for generations of today and tomorrow. Vita Coco Company, Inc. is a B Corp™ incorporated as a Public Benefit Corporation.

Mallory Smith

[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ae127163-38b7-416b-b46d-de11fc0e4723